Helping you avoid wrong hires. As your talent is everything.
3x
The financial cost of a wrong hire is 3x salary on average. It can be up to 15x.
30%
It happens 30% of the time. And often within the first year of employment.
The right insight changes everything
The wrong hire costs. It costs in money, culture, performance, and reputation.
Employees are one of your biggest risks to your business’ reputation, yet reputational due diligence is often reserved for a select few. It shouldn’t be.
GREY makes it possible to understand the risks and potential of every hire. All of their grey areas, so you can make smarter hiring decisions, every time.
What if you could see the person beyond the CV?
GREY allows all companies to make informed hiring decisions by uncovering reputational insights and the potential characteristics of talent using data, AI and neuroscience.
We help you to:
Identify hidden risks (we call these grey flags)
Uncover hidden potential (we call these lightning bolts)
Ask the right questions at interview
Make an informed judgement call about a potential wrong hire
GREY is built for global use and applies to any due diligence scenario with key person risk — from talent and leadership to suppliers and customers. It’s an inclusive platform helping to mitigate one of your greatest reputational risks. People.
Interested to learn more about GREY?
Be the first to rethink your hiring process. Register your interest to stay informed ahead of our product launch:
From Black & White to GREY
Reputational due diligence starts with….
Black & White
An initial data review based on standard pre-employment screening.
GREY
If a candidate successfully passes Black & White, they are assessed using the GREY scorecard and talent snapshot. A GREY report, written by reputation management specialists, outlines the considerations, consequences and challenges of a potential hire to explore at interview.
GREY gives you the confidence to make informed, human-centred decisions with the data and neuroscience to back them up.
The democratisation of reputational insight is here
GREY levels the playing field by giving every organisation access to powerful due diligence on future talent. It helps eliminate wrong hires, reduce churn, and protect your reputation.
For a fixed fee, any business can gain critical insight into the person behind the CV. No matter their size or hiring needs.
We believe reputational insight should be accessible to all. Because if you could know, why wouldn’t you?
It’s time to think GREY.
Interested to learn more about GREY?
Be the first to rethink your hiring process. Register your interest to stay informed ahead of our product launch:
Meet the Founder
Lorna Cobbett
Founder & CEO
Former Goldman Sachs banker and Analyst Class 2001 at Citi. Founded Blue John in 2024.
Senior advisor in reputation, transactions, crisis and change management to companies and leaders from FTSE 100 to start-ups.
Worked as UK CEO at leading London strategic communications consultancy, delivering an extensive change management programme over two-year period.
Has led the hiring of teams for 10+ years and has learnt many lessons. GREY is the product that Lorna wished existed and is based on her first-hand experience of talent acquisition.
Social mobility champion (founding member of The 93% Professionals). Advocate for children’s hospice charities (Together for Short Lives and Chestnut Tree House), following the death of her severely disabled life-limited triplet daughter aged 18 months.