Everything for reputation.
For reputation is everything.

Why it matters

In a world that's becoming ever more transparent, reputation isn’t just important, it’s everything. People want authenticity from companies and leaders – and they refuse to accept corporate platitudes, colourless statements or inaccessible jargon. Neither do we. That’s exactly why Blue John was founded.

At a time when companies and leaders need to manage their reputations proactively and reactively, we’re changing how it’s done. Breaking away from convention, we humanise stakeholder engagement and the way reputations are managed.

We do this in three ways: you’ll hear us talk about protect, perfect and enhance.

It’s how we make sure companies and leaders – especially those facing growth or change – are who they say they are, do what they say they do and live up to their true values. Whatever journey they’re on and recognising that it is rarely linear.

When you’re ready, so are we.

PROTECT

Because reputational issues are rarely black or white – and risks are rising.

In a world where businesses are judged by yesterday’s standards and tomorrow’s expectations, protecting reputation requires clarity, agility, and foresight.

We offer advisory and strategic counsel to help you navigate risk, identify opportunity, and build resilience. Our expertise includes:

  • Reputational risk analysis

  • Strategic communications

  • Transactional support (M&A, IPOs, restructurings)

  • Crisis management (and preparedness)

When the pressure is on, we’re by your side—helping you protect what matters most.

PERFECT

Because we know it can be a real challenge to maintain the reputation you’ve worked hard to build.

You’ve worked hard to earn your reputation. But when your business grows, transforms, or shifts direction, it’s often time to reset how you’re seen and understood.

We help you ensure your reputation reflects your current reality, but without losing sight of your core identity. Our approach is especially powerful during pivotal moments, offering a clear, credible foundation for stakeholder engagement.

You might be:

  • Preparing for an IPO

  • Navigating leadership or strategy changes

  • Reconnecting with your purpose

  • Struggling with stakeholder perceptions

We deliver truly bespoke solutions, whatever your needs.

ENHANCE

Because standing still is a risk in itself.

Reputation is dynamic. It can’t manage itself and it never stops evolving. We help you go further to make your reputation work harder, smarter, and longer.

From capability building to value creation, we offer:

  • Interactive workshops to upskill your team

  • Elevation of your corporate reputation

  • Personal reputation of leadership teams

  • Digital strategies to empower employee advocates

  • Bespoke support to amplify the stories that matter to you and your stakeholders

We don’t just build strategies—we help you deliver results. Your reputation should be an asset, not a liability. We’ll make sure it stays that way.